Bova unveils refreshed brand, guided by purpose, vision and values
08 January 2026
We’re excited to announce that Bova’s brand is evolving.
Renowned and instantly recognisable for our iconic Bova purple, this much-loved colour remains at the heart of our identity. It is now complemented by calming blues, selected to reflect health, innovation, and sustainability across our global Bova businesses in the UK and Australia. Together, this unites local expertise with global science and a shared vision for advancing animal health.
Over the coming weeks, you’ll begin to see our refreshed look appear in clinics, online, and at conferences. This evolution reflects who we are today and where we’re heading next, and forms part of our ongoing commitment to building a more sustainable future.
What hasn’t changed
Our commitment to quality
Our care for patients, veterinarians, and pet owners
Our unwavering standards, science, and purpose
More fluid. More refined. More future-focused. This refresh brings clarity, consistency, and confidence across every touchpoint, while staying true to the Bova you know and trust.
Bova remains front of field in compounding, innovation, and care, and we’re proud to take this next step forward with our veterinary community.
More than a new look
As part of this brand refresh, we’re revealing more than new colours and visuals. This moment marks the next step in Bova’s journey and gives us the opportunity to clearly articulate what has always been at our core.
Our Purpose
We extend hope, support, love and companionship where others can’t
This purpose underpins every decision we make and every formulation we create. It’s the promise we stand behind, now and into the future.
Our Vision
Lighting the path to a sustainable future, ensuring animals always have options
Together, our purpose and vision guide how we show up for veterinarians, patients, and pet owners, today and for generations to come.
Our Values
Simplicity
We make the complex simple
Teamwork
We collaborate, uniting diverse talents to achieve common goals
Integrity
We do what is right even when it’s difficult
Connection
We are stronger together through meaningful relationships
Quality
We innovate and consistently deliver the highest standards in everything we do
Our purpose drives us.
Our vision guides us.
Our values shape us.
Thank you for continuing to trust Bova to support you, your patients, and the people who love them.
Share:
