Human Behaviour Change Science Applied to Veterinary Communication (2021)
Overview
Changing human behaviour is at the root of a huge amount of veterinary medicine. Unfortunately, it’s not always easy to persuade people to change, which can be frustrating for the veterinarian and can also negatively impact the animal. This talk will introduce theories of human behaviour change as they apply to veterinary medicine, explaining how you can use the findings from this scientific field when communicating with clients, in order to build good client relationships and further improve the welfare of animals in your care.
Presenters
Dr. Tamzin Furtado PhD
Tamzin is a social scientist with a background in global health, and has a specific interest in the interconnections between human and animal health and wellbeing. She completed a PhD at the University of Liverpool studying how we can improve the management of obesity in horses, particularly focusing on horse-human relationships and human behaviour change. She now works on projects covering a wide range of aspects of understanding human behaviour in order to improve companion animal welfare, and in using social sciences to find out more about how we can help people to change. She is working with BEVA on their equine obesity initiative, and frequently gives lectures and talks about applying behaviour change principles to help equine professionals and owners manage weight.