Human Behaviour Change Science Applied to Veterinary Communication (2021)
Overview
Changing human behaviour lies at the heart of much of veterinary medicine—yet influencing behaviour is rarely straightforward. It can be frustrating when clients don’t follow advice, potentially compromising animal welfare.
This webinar introduces key theories of human behaviour change and shows how they apply to the veterinary context. You’ll learn how to use evidence-based communication strategies to build stronger client relationships and effectively encourage change that benefits the animals in your care.
Gain practical insights to enhance compliance, reduce frustration, and make a positive difference in your everyday practice.
Presenters
Dr Tamzin Furtado is a social scientist with a background in global health and a strong interest in the connections between human and animal health and wellbeing.
She completed her PhD at the University of Liverpool, focusing on improving the management of equine obesity, with a particular emphasis on horse–human relationships and human behaviour change.
Tamzin now works on a variety of projects aimed at better understanding human behaviour to improve companion animal welfare. She applies social science insights to explore how we can effectively support people in making positive changes in animal care.
She collaborates with BEVA on their equine obesity initiative and regularly delivers lectures and training on applying behaviour change theory to help equine professionals and horse owners manage weight more effectively.
